Littlewoods Gaming's new online Bingo has had its national launch in the UK. After winning the pitch, Dene Films is working in conjunction with London Agency Cowan Group to develop, produce and launch Littlewoods national campaign to market the new Game On brand.

The national television campaign for Littlewoods new online Bingo was shot in Newcastle over two days and was produced and directed by Dene Films' own Jonny Swales and Steve Salam.

With the Game On commercial flooding channels nationally and web virals and London buses ablaze with the new branding and campaign material, Littlewoods said they could not be happier with the response… "the crew were absolutely fantastic and filming was a pleasure".

Dene Films and Cowan Group are well into pre production for the second commercial in the campaign, which will be gracing television screens nationally in the coming months.