To produce six half-hour episodes of ‘The Big Art Challenge’ featuring art, judges, the general public and many opinions.
Dene was asked by Different advertising to handle the production on their “pop idol” meets the arts show, Big Art Challenge. Over six half hour episodes, three judges: art critic Brian Sewell, Designer Wayne Hemingway and artist Jane Wilson, would tour the UK evaluating entries from professional and amateur artists, who hoped to win a prize of £15,000.
The challenge was to capture the drama, wit and humour as well as trying to drill down to exactly how the public and the experts perceived art and to deliver six entertaining programmes around a tight broadcasting schedule.
We provided two crews at each venue and covered the judges interviewing hundreds of contestants. The final event and the prizewinner were only announced the night before transmission of the final programme; so the pressure was on to get the last episode out.
The end result was a series, which was thought provoking, funny and showed just how varied opinions on art can be.