The client was looking to attract the young and upwardly mobile homebuyer to the newly developed Crosby homes inner city dwellings.
The commercial was to have a luxurious look and feel and was filmed on location in the new Crosby homes apartments. The lighting used during the shoot was beautiful, helping to create and convey a relaxing and tranquil environment. We shot time - lapse footage from a high point in the city centre to feature at the beginning and end of the commercial, highlighting inner city apartment lights to create a real passage of time.