Newcastle based Nixon's kitchens needed a TV commercial that would showcase their products and compete with other national brands.
The key was to light and photograph the sets in a very classy style, while using a small crew to keep costs manageable. Dene's in house graphics team blended live action, with animated representations of a kitchen, after which, the live shots were graded to give the whole commercial a beautifully polished look.
The commercial certainly stood its ground, when cut with national commercials in the ad breaks.