The client wanted a commercial showing how a stressed mum could silence noisy children, by providing some tasty snacks made with Primula cheese spreads.
The challenge was to assemble a good cast of young actors that could give a great performance and by using extensive casting networks we identified the right children. The commercial was filmed on location using a private home and we brought in a food stylist to prepare the snacks and make them look irresistible.
The result was a charming commercial, which put this well-known brand back in the public eye.