Dene were commissioned by Media Circus group to make a stylish brand commercial for Rotary Watches, who had been absent from the TV screens for over 20 years.
The project was to promote the new ultra slim model, but at the same time to be flexible enough to produce edited versions with different products for international markets.
The brief was lifestyle, but to include the Clipper world yacht racing series that Rotary was sponsoring. The final film which was shot by DoP Cathal Watters and directed by Steve Salam was a combination of filming on a 68 foot yacht in the Solent and scenes of our hero couple on a night out with their crew. Some scenes involved cutting very close to the bow of the fast moving yacht, and were a little hair raising, but were safely executed by our experienced seafarers.
The concept was developed and executed with very close involvement from Rotary's MD Victoria Campbell and Will Hurrell of Media Circus. Music was provided by up and coming band Saturday Night Gym Club. The campaign has proved very successful and we are hoping to make some follow up commercials this year.