The client needed a series of 10-second commercials that were eye catching, to promote special offers on air travel and accommodation.
The challenge was two fold. Firstly the commercials had a limited budget and secondly the offers were complex, so achieving copy clearance for this commercial had the potential to be quite a challenge.
The visual solution was to build a 3D environment containing 2D and 3D elements inspired by the sorts of images associated with holiday travel.
Dene's graphics department built airliners, an animated departure board, palm trees and other objects, which were all moving in a 3D space.
The script required lengthy discussions, but eventually agreement was reached, and the commercial generated high levels of enquiries from the public.