Dene Films

The client required a DRTV commercial to sell as much product as possible during the peak months of October to January.

Ebac is a company that manufactures domestic dehumidifiers for the UK market. We needed to develop and produce a commercial that showed the overwhelming benefits of the product, which are largely invisible to the human eye!

Dene shot a commercial in which the chairman of the company, John Elliot, explained how the product worked and gave a real personal endorsement, which added credibility to the brand.

The net result was that Ebac had a bumper year of sales, with over 10,000 units being moved. The commercial was re-run over the following two years to the same effect.