Dene Films

The objective of the campaign was to developed a fun and exciting commercial to sell the Groovy Chick laptop to young women aged 11-12 years old.

Dene developed a well considered commercial to illustrate how the Groovy Chick laptop worked, in a fun and engaging way. Introducing after effects alongside the live action footage, so young people found the commercial fun and engaging.

An animated character was to be introduced in the final commercial, so we worked closely with the animation company, to ensure that the animation never deviated from original artwork, and that the children and the laptops were out of the way of our animated friend, during each shot.