Dene Films

Dene was asked to produce a film that would introduce the retail staff of Lloyds TSB and Cheltenham & Gloucester to a new range of uniforms. The programme was to show the staff what uniform items were available and give fashion tips on styles and accessories for both men and women.

The introduction of a new uniform to Lloyds TSB gave the staff many uniform options, as the choice was very extensive. The bank was requiring a video to illustrate to the employees the vast array of choices, as well as educating them on how to piece together the new design.

The programme had to be branded for both organisations, therefore two separate programs had to be produced. The programme was styled as a fashion shoot and a presenter interacted with the designer, who explained what was available and gave fashion advice. The shoot included allot of hand held camera work, to give movement and add the edgy feel required of a fashion programme.

The result was a show that had the feel of a network TV fashion show and improved the sartorial elegance of branch staff.