Dene Films

The brief was to create a “MOD” theme commercial with a fresh, edgy approach to persuade young people to take up a new work training scheme.

The challenge was to gather 30 MODs on a Sunday morning and successfully integrate shots of them, with shots of the two mains actors, who had not previously ridden scooters.

In scenes reminiscent of Quadrophenia, shots from a car park were skilfully cut in with tracking shots from a nearby dual carriageway. The result of the commercial was a rush of applications to join the scheme.