Dene Films

To create a commercial that is stylish, sophisticated and continental in design to launch the new look, Newcastle Airport.

We arranged to shoot the commercial in Barcelona, to access locations with a sophisticated continental café culture and to be able to shoot in good weather conditions, as the commercial was scheduled to be filmed in October.

The commercial was, in the end, challenged by the worst weather Barcelona had seen in 35 years! Locations were washed away by the storm that proceeded, and the team had to work hard to pull the shots out from adversity.

The commercial was given a dreamy look with the use of prime lenses and by shooting at 50 frames. Instead of the original blue-sky look and feel, director Steve Salam opted for a dramatic, almost post-apocalyptic look to the beach scenes. The look was provided by Blue's excellent telecine service.

The agency were delighted, saying that despite the adverse conditions the commercial looked as if the budget was three times what was actually spent.