This movie requires flash player in order to view it. Flash Player is easily downloaded from the Adobe Flash Player download page.

Outside Clinic
Commercial

The agency wanted a clean, contemporary looking DRTV commercial to promote a new, direct to your door, optician's service.

Dene booked a studio in Gateshead with a small expert crew, and an infinity cove to achieve the look we were after. Techniques including keeping the camera moving, selective use of focus pulls and a grade, using our in house expertise, pushed the highlights and created a clean pure white look.

The result was a neat and slick commercial, which delighted the new to TV client.

The approach
The production

Director

  • Steven Boyle

Producer

  • Steve Salam

Options