The agency wanted a clean, contemporary looking DRTV commercial to promote a new, direct to your door, optician's service.
Dene booked a studio in Gateshead with a small expert crew, and an infinity cove to achieve the look we were after. Techniques including keeping the camera moving, selective use of focus pulls and a grade, using our in house expertise, pushed the highlights and created a clean pure white look.
The result was a neat and slick commercial, which delighted the new to TV client.