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Regional Economic Strategy
Corporate

The North East's Regional Development Authority (RDA), ONE North East was planning to launch its major strategy document to the press, the public and other major stakeholders. Dene Films task was to make a short, inspirational film to be shown at the launch event.

The objective was to explain the RDA's vision concisely, covering all of the main points that were to be highlighted in the strategy document, while leaving the audience with a positive view of what was being attempted through the strategy.

Dene Films used its extensive library of tourism footage from the region, combined with sound bit interviews and comments from key regional figures to produce the film. The images were beautifully graded and cropped to give the film a cinematic feel.

The result was a film that energised and uplifted the audience and which the RDA has used to present the region in a very positive way.

The approach
The production

Directors

  • Steve Salam
  • Steven Boyle

Producer

  • Steve Salam

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