Dene Films

The main objective of this commercial was to promote the Saks brand and increase footfall into Saks Salons.

We needed to create a commercial that was true to the Saks brand and contained a clear sales message, in the hope of increasing footfall into Saks salons. The client was able to provide exactly what was needed to be able to maximise the budget and we enlisted the personality of Andrew Barton, Saks International Creative Director, to talk about Saks brand and promote the campaign.