Dene Films

The objective of the commercial was to promote Street Gliders skate shoes, in addition to highlighting the light features on the skates.

The advertisement required the right visual effects and needed to highlight the light features on the skates. We developed a commercial, featuring children skating, to show younger children that they were fun and easy to use.

To achieve the required shots, we needed to find children who could skate, so we recruited children who were outgoing and national skating champions. One of the features of the skates is that they have two wheels as opposed to four, so we left the skates with the kids for a period of time, so they could gain confidence before we filmed the commercial.

To achieve the exact effect we were after, we needed to film the children skating against a green screen. The Director filmed the children with the intention of introducing urban background and after effects after capturing the footage of the kids skating.

Shooting against a green screen meant we were able to highlight the products main feature. Most of what can be seen in the commercial was added after the shoot. Clever graphics and post-production enabled us to highlight the light features on the shoes.