Dene Films

Dene Films was engaged to develop and produce a series of commercials featuring 60's pop legend Lulu to promote a loyalty scheme amongst Swalec's clients.

The commercial was to be filmed both locally in Cardiff and the North East of England and the remainder was to be shot on location in Jamaica.

Dene drew on experience with the Jamaican tourist board and the Wales Screen commission to arrange local crew and facilities.

The result was an eye-catching series of commercials that were very successful at drawing previous customers back to SWALEC and retaining existing customers.