Dene Films

The commercial was part of a £4 million campaign to launch ‘Worldchoice” the largest independent travel agency in the UK.

With over 1000 outlets available to customers, World Choice was looking to launch the brand as part of a campaign to promote the company as the largest independent travel agency in the UK.

The commercial production was green-lit in November and had to be on air by Christmas. Obviously the weather in Europe was not going to be conducive to filming a sunshine holiday commercial so the solution was to go down under.

We required guaranteed sunshine and cast with a British look, so Queensland was selected as the ideal location. Well known, and local Australian director Dick Marks joined the crew bringing a great ability to create scenes that are rich and natural looking. Shooting on low speed 35mm film stock, in the famous Australian light, meant that the pictures were vibrant and appealing.

With a captivating Louis Armstrong style sound track, the result was a very successful launch commercial that pulled the crowds into World choice.